DEVELOPING, MANAGING AND MONETIZING MUSIC BRANDS

Artist Branding  Video Production  Web Design  Marketing  Social Media  Concert Production  Electronic Press Kits  Sponsorships  Branded Products

DEVELOPING, MANAGING AND MONETIZING MUSIC BRANDS

Artist Branding  Video Production  Web Design  Marketing  Social Media  Concert Production  Electronic Press Kits  Sponsorships  Branded Products

Artist Brand Development

What We Do

We help Music Artists, Producers, Promoters, Record Labels and Instrument Makers to Package, Amplify, and Monetize their Brand.

 
SAMPLE WORK
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What is
Artist Brand
Development?

Artist brand development involves creating a professional, polished package reflecting the artist’s aesthetic, amplifying their reach, identifying new income opportunities and implementing a strategy where every action is working towards a common objective.

While most professional musicians recognize how vital branding and marketing are for thriving in the contemporary music space, putting all the necessary pieces in place can be quite daunting. Considering how much focus is already required for music creation, production and touring, this is perfectly understandable. 

This is where we come in…

BRAND STRATEGY

We take a multi-faceted approach to brand building and brand management that is custom-tailored for music artists and music industry professionals. Utilizing rich media content creation and creative marketing campaigns, we help you establish and grow a brand that can then be aligned with subscription-based products to provide a revenue stream that is independent of music sales.

Brand Establishment

For artists who do not yet have a well-defined brand or a solid fanbase, we work on establishing a brand from the ground up. Our approach is always to use the artist's core values, personality and artistic aesthetic as the seeds from which to cultivate their greater public image.

We start with creating a jaw-dropping digital media presence focused on how people perceive you. From stylish modern websites, to concert video production, interviews and electronic press kits, we aim to highlight the unique strengths and individuality of the artist.

Web
Development

Your website should accurately reflect your artistic aesthetic and serve as a functional tool for audience growth and commerce.

Video Production
& Livestreams

High quality video is essential for building and engaging a fanbase and is a crucial element of any branding or marketing strategy.

Video EPK
(Electronic Press Kits)

While a traditional EPK is still a must, an additional Video EPK creates a highly effective presentation aimed at impressing promoters, booking agents and labels.

Brand Management

Once a defined brand presence is established, Brand Management involves continually keeping that presence visible to relevant audiences and growing fanbase size and engagement using social media, email campaigns and press releases.

A two-fold approach involves a steady-paced drip of relevant content aimed at audience growth as well as periodic high-volume promotional pushes to amplify specific events such concerts, album releases, product launches, and media appearances.

Social Media
Management

Consistent, engaging social media content, aimed at growing a fanbase in an authentic and organic manner.

Promotions and PR


Attention-grabbing promotions, PR campaigns and giveaways to promote shows, album releases, product launches and special events.

Email
Campaigns

Building an email list through sales, special offers, contests and giveaways. Newsletter marketing to connect with the most dedicated core followers.

Brand Monetization

Finally, we help to identify creative opportunities for monetizing your brand. From consumable merch subscriptions to product sponsorships and branded concert series, we help you put your brand to work beyond just ticket and record sales.

Consumable
Merch

Creating consumable artist-branded merch like coffee that can be purchased on an ongoing subscription basis.

Product
Sponsorships

Connecting you with companies and manufacturers looking for brand ambassadors and influencers in the music space.

Concert
Series

Developing thematic or demographic-targeted concert series that bring fans out consistently on a seasonal basis.

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Case Study: Myron McKinley

Myron McKinley, of Los Angeles, CA. is a pianist, producer, songwriter, programmer, and film score composer for large box office films and television shows.
Myron is currently the keyboardist and musical director with Earth Wind and Fire.

 

Helping Myron to establish a solo brand outside of his work with EWF, we created an extensive portfolio of concert videos, interviews, a video EPK, and a unique interactive website that has caught the attention of many music industry notables.  

Together we created and produced a themed concert series called the Myron McKinley Legacy Series, an ongoing concert series of unique music performances, that allows performers to step outside their standard repertoires and really cut loose. Filmed before a live audience, each show is different and is available for both In-Person Attendance and as Livestreamed Virtual Events.

We have also launched two branded coffees, available for sale at shows and online as either one time purchase or ongoing subscriptions.

The Myron McKinley Legacy Coffee is a smooth, rich organic medium roast that reflects Myrons smooth and tasteful compositions and improvisation.
The Myron McKinley Trio Coffee is a bolder roast, perfectlly encapsulating the high energy and punch of the Myron McKinley Trio.

Working together on his latest album release, “Sound Alchemist” we have been involved every step of the way, from social media management and PR to album cover design securing licensing. 

View Sample

Myron McKinley EPK

PLAY
Electronic Press Kit (EPK)
View Sample

myronmckinley.com

VISIT SITE
Artist Website
View Sample

Myron McKinley Coffee

VISIT STORE
Branded Product

Case Study: Myron McKinley

Myron McKinley is a pianist, producer, songwriter, programmer, film score composer and musical director with Earth Wind and Fire.

Helping Myron to establish a solo brand outside of his work with EWF, we created an extensive portfolio of concert videos, interviews, a video EPK, and a unique interactive website that has caught the attention of many music industry notables.
Learn More
Case Study

VIDEO PRODUCTION PORTFOLIO

Electronic Press Kit (EPK)

Concert Production

Artist Spotlight

Event Promo

High Energy Event Trailer

Artist Interview

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WEB DESIGN PORTFOLIO

Recording Artist

Record Label

Jazz Group

Recording Artist

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Get In Touch

We love music and everything that goes into it’s creation. We love seeing artists succeed and look forward to helping develop your unique brand and finding new opportinities.