Video Production
From post-produced videos to livestream concert productions and clinics, we always make the artist look and sound their best. Check out some of our work below.
Video Production Overview
Our brand-building efforts rely heavily on content marketing, which in turn relies heavily on video content. Here it is crucial to delineate when it is appropriate to rely on DIY video (smartphones, etc.) and when to opt for professional video production. The former is a wonderful tool for sharing intimate, behind-the-scenes, lifestyle vignettes on social media or for fans to share performance clips on their own socials. However, when it comes to official webpages, official YouTube channels, EPK’s and concerts performances or product endorsements, amateur video is can easily damage your brand image. This is where well-produced video content that accurately captures an artist’s aesthetic is vital.
The types of content that warrant a high-quality, professional video production are those that aim to make a great first impression. Video for a website home page, live performances, video EPK’s, interviews and product endorsements are examples of content we heavily focus on, because these tend to make the biggest impact.
We strive to capture the beauty, excitement and artistry in our video production. We use multiple camera angles, modern editing styles, transitions and animations to make powerful media impressions.
We excel at capturing the excitement and energy of live performances, whether for livestreaming or post-production. With most of our production staff made up of people who are musicians themselves, we have a deep understanding of music, rhythm, pacing and shot selection in a way that truly captures music in motion
When it comes to video production for music artists, it takes not only an eye for visuals but also great care and attention to audio capture. This is especially important for filming concert performances. With access to some of the most experienced and renowned audio engineers, we strive to multi-track record all audio sources for post production and have dedicated stereo mixes for livestreams.
Managing multiple social media platforms requires conforming to several different video formats and protocols. YouTube, Facebook, Instagram and TikTok all have unique resolution requirements and optimal run times. Consequently, we take the time to deliver multiple versions of video content dependent on where it is to be used.
