First impressions are crucial. That’s why we strive for unique, stylish, attention-grabbing designs that capture the subject’s style, persona and aesthetic.
Web Design Overview
It is hard to overstate the importance of having your own web property in relation to a comprehensive branding strategy. Among artists there is a misconception that a Facebook page or an Instagram account can replace a traditional website but this view is shortsighted. While social media is certainly a very powerful tool and one that we use extensively, it has one major limitation – it gives you very little control over branding, audience targeting, analytics and monetization. A well thought-out website however, gives you control over your brand, facilitates targeted audience growth and opens the door to more commercial opportunities.
A website is designed with your brand, image and style in mind. Every page is cohesively designed to represent you. By contrast, everyone’s social media page is virtually the same.
Arguably the most important part of having a personal website is the ability to capture emails via newsletter subscriptions, contests, promotions and sales. Email marketing remains one of highest conversion rate methods available and can be used to target your audience in clever and relevant ways. Your email subscribers are your most die-hard fans and are generally the most engaging – willing to spend money on shows, albums and merch.
On a personal website that you own, you get to control your own content. There are no algorithms to bury your posts for using too much text, no bots to strip out music from a cover song video and no rules on trying to promote or monetize your activities. Additionally, you are able to have much more robust and detailed analytics on site traffic, audience behavior and demographics.
With an e-commerce capable website you are able to set up your own digital storefront where you can directly sell anything from physical and digital albums to merch, concert tickets and paywalled livestream performances, subscription packages and memberships.